MARKETING MANAGER / VICE PRESIDENT
Reports to: President
FLSA Status: Salaried, exempt
Nature of the Job
Effect the desired flow of products and services to the target market for the long-term benefit of Goodville Mutual by developing and nurturing productive relationships with professional independent agencies and by integrating sales and marketing strategies/goals with other departments in the company; develop, implement, and execute strategic marketing plans that retain existing agencies and attract potential ones that share our company values.
Bachelor’s Degree or equivalent education in marketing, management, or communications, with demonstrated skills in these areas and in management applications software on personal computers.
Two years’ marketing experience in a market similar to Goodville; familiarity with Mennonite/Brethren niche market.
Property & Casualty agent license and three years of training or experience in Property and Casualty products, services, and independent agency operations.
Proficiency in Office suite (MS OfficePro: Word, Excel, Access preferred), email and scheduling; ability to learn company computer systems.
Ability to maintain a significant travel schedule.
Proven skills for leading and managing department staff and other company business relationships.
Commitment to company values and customer service.
Ability to perform the essential functions of the job with or without reasonable accommodation.
Duties and Responsibilities
Participate in development and management of the corporate strategic marketing plan and annual production budget (premium and policy growth).
Collaborate with department managers to integrate corporate marketing objectives into departmental goals and procedures.
Jointly with Underwriting Manager, manage agency appointments, relationships, orientation, training and development, performance, production, profitability, rehabilitation, and termination in order to maintain a production force capable of achieving annual corporate sales and underwriting experience goals.
Manage productive interactions with agency principals and producers through face-to-face visits and multiple communication media; oversee such interactions for Underwriting and other company staff.
Maintain Agency Performance Reports and manage agency incentive programs such as PROGRIP, commissions and profit sharing.
Write and maintain the wording of company-agency agreements.
Manage corporate and agency cooperative advertising program.
Jointly with Underwriting Manager, maintain communications with agencies and other sources that provide essential information for market analysis and product development.
Manage the Marketing Department budget.
Ensure personal professional development and participate in industry trade groups and conferences.
Provide training and professional education for Marketing staff.
Participate in the corporate long-range planning process.
Perform other duties as assigned by the President.