Company Name:
Approximate Salary:
Not Specified
New Holland, Pennsylvania
United States
Position type:
Full Time
Experience level:
2 - 5 years
Education level:
Bachelor's Degree
Company Name:
Goodville Mutual Casualty Company
HR .
Job Title:
Marketing Manager - Vice President

Marketing Manager - Vice President


Department: Marketing
Reports to: President
FLSA Status: Salaried, exempt

Nature of the Job

Effect the desired flow of products and services to the target market for the long-term benefit of Goodville Mutual by developing and nurturing productive relationships with professional independent agencies and by integrating sales and marketing strategies/goals with other departments in the company; develop, implement, and execute strategic marketing plans that retain existing agencies and attract potential ones that share our company values.


  • Bachelor’s Degree or equivalent education in marketing, management, or communications, with demonstrated skills in these areas and in management applications software on personal computers.

  • Two years’ marketing experience in a market similar to Goodville; familiarity with Mennonite/Brethren niche market.

  • Property & Casualty agent license and three years of training or experience in Property and Casualty products, services, and independent agency operations.

  • Proficiency in Office suite (MS OfficePro: Word, Excel, Access preferred), email and scheduling; ability to learn company computer systems.

  • Ability to maintain a significant travel schedule.

  • Proven skills for leading and managing department staff and other company business relationships.

  • Commitment to company values and customer service.

  • Ability to perform the essential functions of the job with or without reasonable accommodation.

Duties and Responsibilities

  • Participate in development and management of the corporate strategic marketing plan and annual production budget (premium and policy growth).

  • Collaborate with department managers to integrate corporate marketing objectives into departmental goals and procedures.

  • Jointly with Underwriting Manager, manage agency appointments, relationships, orientation, training and development, performance, production, profitability, rehabilitation, and termination in order to maintain a production force capable of achieving annual corporate sales and underwriting experience goals.

  • Manage productive interactions with agency principals and producers through face-to-face visits and multiple communication media; oversee such interactions for Underwriting and other company staff.

  • Maintain Agency Performance Reports and manage agency incentive programs such as PROGRIP, commissions and profit sharing.

  • Write and maintain the wording of company-agency agreements.

  • Manage corporate and agency cooperative advertising program.

  • Jointly with Underwriting Manager, maintain communications with agencies and other sources that provide essential information for market analysis and product development.

  • Manage the Marketing Department budget.

  • Ensure personal professional development and participate in industry trade groups and conferences.

  • Provide training and professional education for Marketing staff.

  • Participate in the corporate long-range planning process.

  • Perform other duties as assigned by the President.


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